Having a web presence is absolutely vital for any business. Some people think that because they have an offline business, a web site is not necessary. Nothing could be further from the truth. Even if you have an offline business, people are bound to look for you online. Having a website will make you easy to find and increase your visibility.

A flashy, state-of-the-art site is not necessary in most cases. Something basic that provides all the essential information is usually sufficient for the majority of businesses. Fortunately, such sites are surprisingly easy to build. I like using the WordPress platform (which was used for this website) because it is simple to use, even for people who don’t have good computer skills. Because it is so widely used, there are also plenty of tutorials and documentation online which you can turn to for help.

Other easy ways to build sites include using website templates and weebly, which provides a free, easy-to-use website building platform that you can use straight from your browser, without the need to install or learn new software. The video below shows you how easy this can be:

Another option is to simply create a Facebook page for your business, however, this does have a number of limitations so I don’t recommend it for anything other than a temporary solution.

The main thing is to create some sort of web presence so you can be found online. Start off with simple solutions, then build on top of that as your needs evolve.